Conversion Tracking &
Web Analytics

With my experience on Google Tag Manager, I can help you track whatever you need to on your website which will help you optimise your digital marketing activities.

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What I can help you with

Gather data and use it to achieve your goals

Pixel Integration​

Connect your website to advertising platforms such as Meta, Google, LinkedIn Tik Tok and Twitter (X). Enabling conversion tracking.

Web Analytics

Give you visibility of key activities on your website. I will also support with making the data easily accessible and user-friendly for your needs.

Consultation

Here to give you advice, support with developing a strategy to get the best out of digital marketing activities.

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Feedback from others

From the workplace to freelancing.


If it wasn’t for you, my project would have never reached the level it did. Thank you for your help.

Marius Mueller,
HARTING Ltd

Great work finding the right strategy! It has been a very good start to the month.

David O’Hagan,
Howard Music


Martin is a real asset to the team…it’s a pity he has to go back to uni next summer.

Anonymous feedback from colleagues,
RCI

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Work Experience

From student to expert

RCI | Content Assistant

2016 – 2017

Updated and maintained the company website for 15 European markets through the use of the Teamsite CMS. Intermediate understanding of HTML and C.S.S.

HARTING Ltd | EMEA Field Marketing Specialist

2018 – Present​

Support local subsidiaries in EMEA, APAC & Americas with digital marketing activities and provide training when necessary.

Samdai | Marketing Manager

2020 – 2022

Assisted in managing marketing activities, focusing primarily on web analytics to gather data for use in digital ad campaigns.

Howard Music | Freelancing

2023 – 2024

Set up all essential tracking tools on the website, making key activities visible. By collecting and analysing data, we successfully ran a retargeting campaign on Meta.

Big Whistle | Freelancing

2024 – 2024

Assisted with a Meta retargeting campaign by selecting ad content and using website data to build a target audience for the campaign.

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About Me

How it all started

I love helping people, it’s as simple as that.

Shortly after the Covid-19 lockdown in the UK, I helped a start-up Samdai with digital analytics. I implemented all the necessary tools that enabled them to track anything on their website. This enabled Samdai to optimise their digital advertisement so they can achieve their goals.

This is where my freelancing journey began. Through my work with Samdai, I came in contact with an SEO specialist who recommended me to Howard Whistles and Big Whistles. For both E-commerce stores, I improved their web analytics which enabled to them to run successful digital advertisements which increased their revenue.

My achievements in freelancing for the past two years as well as my full-time job at HARTING Ltd since I was recently promoted to EMEA Field Marketing Specialist, I decided to use my knowledge and skills to help more people like you.

Get In Touch

If you are looking for support with digital analytics, website tracking and make your marketing activities data driven, get in touch!

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Thank you! If you have further questions, my email is: contact@martinbatin.com
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My Portfolio

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